Explain one advantage and one disadvantage to Peter of using crowdfunding as a source of finance. advantage explanation disadvantage explanation
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Explain one advantage and one disadvantage to Peter of using crowdfunding as a source of finance. Award 1 mark for identification of each relevant advantage/disadvantage (max 2) Award 1 mark for each relevant reference to this business (max 2). Award 1 mark for each relevant explanation (max 2). Points might include: Advantages:
- No/low interest charged [k] so does not increase cash outflows [an] for this sole trader [app]
- Can raise a large amount of finance [k]
- Can test public reaction [k] and decide whether to start the business [an]
- Builds customer relationship/create brand awareness [k] which could lead to more customers [an] for this small business [app]
- May not need to repay/permanent [k] so does not add to its liabilities/debt [an]
- No collateral/security/credit history needed [k]
- May get advice/feedback [k]
- Fast way to raise finance [k]
- Maybe available when other sources of finance are not available [k] Disadvantages:
- No guarantee can raise full amount / may not raise sufficient funds / not reliable source [k] must repay everyone if cannot raise full amount /so may need to find another source [an] for this new business [app]
- Crowdfunding site may reject the proposal [k] therefore the owner’s time has been wasted [an]
- Competitors may learn more about your business before launch [k] and use Peter’s ideas [an] for being a photographer [app]
- A lot of paperwork [k]
- Slow to organise [k] because media interest / publicity needs to be generated to increase chance of success [an]
- Site may take a percentage of the funds raised [k] Other appropriate responses should be credited.

































